According to the 2009 Economic Report to the Governor by the Office of Planning and Budget, travelers visiting the State of Utah last year spent $6.23 billion dollars generating $625 million dollars in State and Local tax revenues. This equates to $703 of tax relief for every household within the State of Utah. Utah County ranks second in overall tourism tax revenues generated and fourth in transient room tax (hotel tax) collection. And, because of the way general sales taxes are distributed by the state, Utah County and local cities benefit substantially from the general sales tax revenues collected from all visitor to the State of Utah. These and other measurement figures serve as important markers for the Utah Valley Convention and Visitors Bureau, Inc. (UVCVB).