Utah Valley Logo, Brand and Style Guide
Go to the end of this page to download the logo and style guide
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Utah Valley is the perfect place to bring everyone together. This concept is strengthened by the fact that many visitors have previous connections that bring them back to the Valley. Our logo illustrates this idea of bringing everyone together through the use of iconic figures converging at the geographical location of the Valley within the state of Utah. Typefaces and colors were all specifically designed to enhance the feeling of a fun, youthful, happy, friendly and accommodating place. |
We recently finished an 18-month research study in which local business owners, mayors, key stakeholders and over 500 visitors were interviewed. The purpose of this research was to ascertain people’s feelings about, and reasons for visiting Utah Valley.
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There were five main trends we noticed from the research:
- Nearly all visitors have some type of previous connection to Utah Valley such as relatives, friends, schools, or reunions.
- Visitors frequently described Utah Valley as the ideal gathering place because of its central location in the state along the I-15 corridor, as well as the wide variety of activities and events.
- Visitors appreciate the beautiful mountain scenery of Utah Valley.
- Although many visitors recreate in the outdoors during their stay, few come for the sole purpose of outdoor recreation and adventure.
- Visitors describe Utah Valley as fun, youthful, happy, friendly and accommodating.
Disclaimer: All of the following artwork and logos are copyrighted materials and are available for use to partners promoting travel and tourism to Utah County / Utah Valley. The Utah Valley Convention and Visitors Bureau requires approval of all usages to prior publication.
For questions regarding brand guidelines please contact our office at 801-851-2100.
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